brand + website package

The Craft

who it's for

You're starting out (or starting over) and want to do it right this time.

You are overwhelmed by all the seemingly neverending list of to-do’s required to start a business (or take it up a notch). You know you need a brand and website that feels (more) in alignment with your personal style, but not sure where to start. Even though you can hire someone to make you a logo and a working site, you know it takes much more to evoke a truly compelling story — and one that you’re excited to tell. You’re ready to put yourself out there with strategy-steeped design, copy and digital home.

what's included (2-4 week timeline)

The online presence to elevate you into the next realm of total and utter badassery.

How it works

The Process

It all comes together FAST when we work together. My programs are intensives, meaning you are the only client I work with during our project and we move lightning fast. It’s amazing because you get to launch your online presence in about a fourth of the time it takes with other agencies! It also means that you have to devote your attention and commit to the process. (I know you can do it!)

Big Picture Plan

We'll chat on a call for 2 hours to dig deep into you, your business, where you are, where you want to be, and what's getting in the way. We'll create a solid strategy to meet your goals and it's yours to keep, whether you work with me to execute it or not (your investment is applied to your package if you do!).

Get Clear on Audience & Offers

We'll deep dive into your ideal audience and figure out what makes them tick, what they desperately desire, and how you can fulfill a need for them. We'll create or update offers to suit, as well as messaging and pricing that converts.

Branding

We'll create an online inspo board of everything lights you up and talk about the kind of brand imagery and emotion that resonates with you and your audience. You'll get a new logo with submark and icon, as well as supporting typography, colors, and photo inspiration. 

Copywriting

We'll pull from our BPP and our audience deep dive, as well as proprietary copy worksheets to create website and marketing copy that expresses who you are, what you do, and why you're uniquely qualified to help people with it. This will help to inform the journey your website user needs to take to feel like the hero in their own life story.

User Journey

We'll create a user experience that takes your ideal client on a journey, weaving your authentic story into every touchpoint so they understand what it would be like to solve their issue and come out the victor on the other side. The outcome will be wireframes that we'll use as the blueprint for our website design.

Website Design & Build

Based on your business objectives, our strategy, copywriting and UX work, we'll design and build a website that tells a story so compelling your potential clients can't help but fall in love with the idea of working with you. 

Launch Day!

I'll take care of getting your website launched and you focus on preparing to show it off however it feels good to do so. 

Want to work together?

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