the story

The Modern at Woolen Mills is a luxury short-term rental property in the heart of historic Woolen Mills in Charlottesville, Virginia. 

The Modern features lush live plants, local art, and all the amenities one could want for their home away from home. Our goal was to capture a modern vibe with an artsy flair that matches the aesthetic inside The Modern. 

The result is a clean, modern logo with a dusting of “funky” and a color palette that can be elegant and whimsical at the same time. Guests are lining up to book The Modern! 

the palette

the typography

Coves Light

the inspiration

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