will jones III

Episode 010: William Jones III — Leading with Love

“Love is what you do. You love people.”

In this episode, I sit down with someone very special. William (“Will”) Jones III is a native of Atlantic City, NJ who also considers the neighboring city of Pleasantville as home. A barber for many years, his career and now-wife Yolonda brought him to Charlottesville in the mid 2000s.

When Will opened his own shop, he no longer found himself spending time in the historically Black neighborhoods of Charlottesville and he wanted a way to connect with his people. He began running the streets of downtown Cville and those casual runs with friends evolved into what is now the Proflyfyck Run Creww, a cultural movement that works for the empowerment of historically marginalized communities, encourages every human to look deep within to find their gifts and tap into their passions, and does all of this work together in a spirit of unity and love.

Will and Yolonda are the proud parents of four incredible young people. They also have three family dogs, and often host other dogs who are training with Will to be the goodest boys and girls. Aside from loving on his wife and his kids, Will finds purpose in discovering ways to leave this world better than he found it.

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in this episode we talk about:
  • Parallels between Pleasantville, NJ and Charlottesville, VA
  • Growing up in a single parent household
  • Meeting, courting, and marrying a very special woman
  • Adjusting to life in a predominately white area
  • Learning important life lessons from his children
  • Walking in love, even when it requires you to be a soldier for yourself or others
  • Questioning God
  • The evolution of running > Run These Streets > Prolyfyck Run Creww
  • What it means to be PROLYFYCK
  • The importance of being yourself and accepting yourself for exactly what you are in this moment
  • How we carry the beliefs that were passed down to us as children and it helps to see that in other people, especially if they haven’t reprogrammed those beliefs later in life
  • How community and run can help us heal together



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