the story
The Natural Wall is an eco-conscious custom wall art studio in Colorado. The artist and mastermind behind The Natural Wall, Janet, wanted help creating a brand that has a human element, reflects her connection with the natural world, and tells a story much like she does for her clients through her work. We worked together to create a beautiful system that allows for detail and color in a hand-painted watercolor logo and a very simple stamp-like version that’s great for minimalist usage.
the palette
the typography
playfair display bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
lekton regular
abcdefghijklmnopqrstuvwxyz
the inspiration
She gave me an image that was in my mind, but couldn't articulate visually. Professional, affordable, and a unique perspective. The biggest takeaway was Meredith's ability to hear underneath my words, to what I wasn't saying. After several false starts with branding concepts, I now feel I can move forward with a clear representation of life's work.
Janet e.
owner & Artist, The Natural Wall
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