the story

The Virginia Shop has been a beloved local gift shop in Charlottesville, Virginia since 1990. Its current owner, Tiffany, wanted to refresh the brand and give the outdated website an overhaul. Her priorities were mostly on the backend, improving online shopping functionality and integration with in-store POS systems, but she also wanted a fresh, modern feel!

Using BigCommerce as her e-commerce platform, we custom styled a theme to match the sophisticated-though-sometime-whimsical personality of the shop. 

the palette

the typography

Playfair Display

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Montserrat

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Work Sans

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The BEFORE

The Inspo & Redesign

"You have really upped my game! I can't thank you enough!!!!!"
Tiffany Smith
Owner, The Virginia Shop

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