New coaches and service providers often miss the most important part of building their offer (package, program, course, event, etc.): choosing a niche, or specialty.
When I decided to integrate life coaching into my creative business, I had NO idea how to sell my services to potential clients. It took me years to learn how to sell from a place of ease and authenticity, rather than pushing and trying to control an outcome. Now, I know how to have meaningful conversations to understand how my work can serve people and if it’s the right fit, how to help them see that. Here’s how.
There’s a term called Servant Leadership that is used to describe leaders who prioritize their followers’ welfare and well-being, leaders who serve their followers by providing for their needs and responding to their concerns. According to one model of servant leadership, there are 7 critical behaviors that servant leaders perform.