Sell the problem you solve, not the thing you do
New coaches and service providers often miss the most important part of building their offer (package, program, course, event, etc.): choosing a niche, or specialty.
New coaches and service providers often miss the most important part of building their offer (package, program, course, event, etc.): choosing a niche, or specialty.
In order to attract the right people, I needed to refine my offer from “anything you need designed, I’ll do it” to something much more niched and focused. Many people spend weeks or even months getting the details of their offer into something concrete. I did it in just a couple days.
When I decided to integrate life coaching into my creative business, I had NO idea how to sell my services to potential clients. It took me years to learn how to sell from a place of ease and authenticity, rather than pushing and trying to control an outcome. Now, I know how to have meaningful conversations to understand how my work can serve people and if it’s the right fit, how to help them see that. Here’s how.
There’s a term called Servant Leadership that is used to describe leaders who prioritize their followers’ welfare and well-being, leaders who serve their followers by providing for their needs and responding to their concerns. According to one model of servant leadership, there are 7 critical behaviors that servant leaders perform.
When a belief we hold about ourselves is holding us back from achieving something we are capable of or preventing us from having something we are deserving of, we call this a self-limiting belief. Neuro-Linguistic Programming (NLP) suggests that we can take several steps to actually change the way our brain works over time.
With guided meditation! We all know what a “gut feeling” is. Sometimes it’s also referred to as intuition or a hunch. But when that feeling is such a strong and uncomfortable sensation in your body, how do you know if your instinct is a warning to protect you from real danger, or if it’s just fear coming up because you’re scared to do a thing that might actually propel you into greatness?
Coming off of an extremely difficult week in which I took a major dip into depression, I wasn’t sure I’d be able to show up the way that I wanted to. I actively chose new thoughts when mine weren’t serving me. I let go of the To Do list awaiting me back home and all the things I’d been worrying about.
My particular flavor of self-sabotage involves actions that don’t align with my higher vision. That could either be a poor choice of action, or no action at all. So, it’s super helpful for me to revisit this passage from to understand that all players on Team Mindset (your beliefs, thoughts, words, and actions) have to be all “put me in coach!”
This past weekend, I experienced a juxtaposition of emotions. I had some friends in town and had a weekend full of social experiences that filled my cup. But I also felt short of breath and on the verge of a panic attack behind the scenes. Do you ever find fear creeping up so hard that …
Putting a name and a face to your fears so you can let them go Read More »
One week ago… Me: I desperately need a mani pedi. Friend: Yeah, I got mine done yesterday. My feet looked like I’d been living in the woods. Today… I STILL haven’t tended to my mani or my pedi, so I guess you could say my feet look like I’ve been living in the woods. And …